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Affiliate Money - How To Make Them Coming To You
By Alex Sysoef, Tue Dec 27th
Affiliate programs and ability to generate residual incomeutilizing them are the hottest and one of the most searched foritems on Internet right now. It is true that anyone can buildtheir entire home based business and make money online doingnothing more that promote variable affiliate programs. And yetover 90% of people who start in this path fail! Let's look atreasons why and how to avoid it using only tools freelyavailable. I will not go over obvious thing that you should pick affiliateprograms that closely aligns to what you know or addresses yourtarget audience. What I'm interested in is to how properlypresent them to make people actually buy into offers yousuggest, increase your conversion rates and as such increase younet profits. So you have build your website and expecting that people willflock to you and start buying like crazy ... think again. Mostpeople on Internet browse in search of information and unlessyou have content or product that interest them - you are out ofluck. Content is the king so finding an affiliate program thatgives you many options for promotion including free and testedsample content is very important. Don't try to sell - offerinformation that people are searching for and make it easilyavailable to them and once they come to trust you, make asuggestion that will be more readily accepted than outright salepitch. Second part is to get your content presented in properway so it will be found by search engines and hopefully reachthe top positions for your target keywords.
I will assume that you already have signed up with goodaffiliate program that presents you with all the needed toolsand proceed to the description of how to present it optimizedfor search engines and make it easily searchable. There is asmany opinions about doing it as there are people who work inthis field. I will not attempt to write a new SEO course herejust share some basics that I know work. To make the best of itcreate many content pages each one optimized for a differentkeyword combinations. Not only it will help your search enginerank but will give you more chances to make you suggestion andconvert your visitors into customers. 1.Find right keyword combination. This is the focal point ofthe page and finding what people are looking for in yourcategory is crucial to your success. Think about what keywordcombinations would you use to search for whatever it is you aretrying to promote, ask your friends and family what would theyuse to search for. Once you have your possible keywordscombinations go to the free tool that will help you analyze yourkeywords and will tell you different combinations that otherpeople actually use and get 2
or 3 combinations that fit yourneeds. I use Overture keyword suggestion tool available herehttp://inventory.overture.com/d/searchinventory/suggestion/. Usesearch engines (Google, Yahoo and MSN) to search for your chosenkeywords. Take a look at the couple, three top pages found forYOUR keywords and analyze their "page title", "page content","meta tags - if they have them". Get ideas how to present yourpage to compete against them, find what you like and what youdon't like and use it to your advantage. Your goal is to createa Content Page that will be not only competing against them butalso offering something they don't have, something that willseparate your page and make it stand on its own. 2.Create a newpage for promoting your newly found keywords and include themost searched for combination into the name of the page. Use the"-" symbol between keywords, it will make page more attractiveto search engines and easy to read in search results. 3.Optimize you page "Title", "Meta Description" and "Metakeywords" tags to include the primary keyword combination onfirst place as well as other combinations you have found usingkeyword suggestion tool. 4.Fill the page with content that is relevant to keywords youhave chosen and make sure you specifically included them intoyour content. Use your imagination to do it as well as samplecontent from Affiliate Program I have mentioned above. Searchengines might actually penalize you if content of the pagedoesn't include your chosen keywords. 5.Include you affiliate program recommendation on this contentpage. Steps above are fairly simple and as any SEO pro will tell youprobably not enough to get the highest rankings but what theywill accomplish - is create a Content Page that is easily foundby search engines and your future customers. The best part of itis that people arrived to your page in search of information"they have searched for" and have a lot more open mind to yoursuggestion than customer who clicked on paid ad to arrive toyour page. They are "presold" customers because "they have foundyou" and if your content page has information or product theyneed a lot more likely to buy into your suggestion. Affiliate Marketing is not about quantity but quality ofpresentation. Giving people what they need and search forgenerates quality traffic volume of "presold" customers whoarrive to your site with mind open to your suggestions andoffers. Ignoring or following these simple but tried and trueprocess is what separates successful and failed affiliates. About the author:Alex Sysoef is a webmaster and owner of http://www.free-secrets.org where you can find free information on home based business andonline money making opportunities and download detailed guidesto online success for free.
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